Global Automotive Insurance Company
A Fortune 500 global automotive insurance company bridging the gap in the vehicle industry regarding dealerships, new car owners, and vehicles. 200 plus screens researched and designed.
Role: Lead UX & UI | Agency: Inventive, LLC
Technologies: Flowmapp, Adobe XD, Sketch, Invisionapp, Balsamiq, Adobe Suites, Jira
Available soon.
The Kickoff
First meeting with Director and Manager of Innovation. Some many questions that were asked:
Product Description?
Pocket Geek Auto is an enterprise product that allow vehicle owners to stay connected with their vehicle regarding services, roadside, recalls, and more. Assurant customers (dealerships) has better chance to maintain the customer after vehicle sells.
Product Solutions?
Vehicle owners, stay connected with your vehicle and dealerships keep your customer after a sell and stay connected to offer other services and help maintain your customer vehicle.
Product Users?
Vehicle owners and drivers. Persona age would be 25-45, people who care about their vehicle. The dealerships will be part of the application backend and using it for multiple services, promotions, and customer service.
Explore & Create
User Journey
Two overall journeys where goals should be met. Vehicle owner download app and connect vehicle. Dealership share app with customer to build loyalty and profit.
Screen Flows
The key goal was to make sure each screen had a CTA to help guide the user and app interaction along the journey of joining, adding vehicles, services, etc.
Prototype
Once all was confirmed regarding the wireframes and flows, a prototype was implemented for developers and testing purposes.
